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Meet Your Accountant

But not your typical
accountant.

ICAEW chartered. MBA qualified. Startup-tested. Andrew Greenwell built Insights Accounting for business owners who want more than just a tax return — they want someone who genuinely understands what it takes to grow.

Andrew Greenwell, Chartered Accountant

Most accountants are great at compliance. Few understand your business.

That’s the gap Insights was built to fill. Too many business owners and landlords across Worthing, Brighton, Chichester and Sussex were getting reactive, impersonal advice from accountants who’d never actually run anything themselves.

Andrew combines an ICAEW chartered accountancy qualification with an MBA and real hands-on experience building and advising startups. He has managed cash flow under pressure, sat in boardrooms making growth decisions, and understands the difference between theory and what actually works on a Tuesday morning when payroll is due.

Insights is deliberately small and based in Worthing — not because there’s anything wrong with growing, but because the best advice comes from someone who genuinely knows your business. That’s harder to maintain when there are twenty people between you and the principal. Every client speaks directly with Andrew.

ICAEW Chartered Accountant (ACA)
MBA Qualified
Xero Certified Adviser
Startup & Scale-up Adviser
Insights Accounting wall mural at Freedom Works, Worthing

Our space at Freedom Works, Worthing

Why Clients Switch To Us

Six things you won’t get
from a bigger firm.

ACA

Direct access to a chartered accountant.

No juniors, no trainees, no call centres. You speak directly with Andrew — every time. Your accountant knows your name, your business, and your goals.

MBA

Advice that goes beyond the numbers.

An MBA and startup experience means you get commercial strategy alongside tax advice. “Should we hire?”, “Can we afford this?”, “What’s the exit plan?” — these are conversations we have.

AI

AI tools built for your business.

We design, configure and maintain powerful AI tools that give our clients financial intelligence that used to require a full team — scenario modelling, trend analysis, live dashboards. Better insight, clearer decisions.

£

Fixed fees you can budget for.

Every fee agreed upfront. No hourly billing, no surprise invoices, no clock-watching. What we quote is what you pay.

YR

You always know where you stand.

Your books are kept current throughout the year, not scrambled together at year end. Check your position any time — and have a meaningful conversation about it whenever you need to.

PRO

Proactive planning, not reactive filing.

We flag opportunities and deadlines before they become problems. Tax planning is built into every month — not a once-a-year afterthought.

Sounds like what you’ve been looking for?

Book a free 30-minute consultation. No obligation — just a conversation about your situation and whether we’re the right fit.